Conceptual Strategy and Branding Framework

STEP 1

  • Naming and tagline exploration
  • Conceptual branding
  • Accumulation of lifestyle assets
  • Activations
  • Sketch of promotional website
 
 
 

 
 
 

Design Development Package

STEP 2

  • Refined logo design
  • Brand activation examples
  • Development of all pages for promotional website
 
 
 

 
 
 

Refinement, Documentation, and Implementation

STEP 3

  • Final Brand Guidelines, including color palette, typography, icon system, secondary branding and naming, photographic tone of voice approach
  • Production artwork for any materials and coordination with contractor/installer
  • Implementation of promotional website
 
 
 

 
 
 

Our team can also provide:

  • Photoshoot coordination and art direction
  • Advertising and promotional graphics
  • Presentation design
 
 
 

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